FORREST FARMS LLC

BRAND LOGO

In March 2022, Forrest Farms WI, a houseplant shop in Twin Lakes WI, approached me to create a logo that truly represented their new brand. Their only reqest was that I include their beloved dog, Cam.

Two people smiling and wearing matching green t-shirts in an event setup area with tables, chairs, and plants. One is holding a stack of plastic cups
A brown dog wearing a black and white checkered bandana lies on the ground in front of a black car, with leaves scattered around.
A brown dog wearing a brown harness, running in a field of dead grass in the fall

Through collaborative brainstorming sessions, we refined their ideas and used photos of their dog to create an illustrated depiction integrated with botanical elements. The hand-drawn typography, crafted by the shop owner, reflected their blend of traditional values and contemporary practices.

The final design is simple, memorable, and versatile, suitable for various mediums. Forrest Farms WI was thrilled with the logo, praising its encapsulation of their brand identity and the personal touch of including their dog symbolizing the warmth and family-oriented nature of their business. This project highlights how thoughtful design can capture the heart and soul of a brand.

Below are various ways Forrest Farms LLC has incorporated their logo into various marketing materials.

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